Duty To Act Coffee
120 campaigns built for Meta and Google: every one at 1:1, 4:5 and 9:16, as a static and a slight-motion reveal. Subscriptions first, the give-back in every ad.
Brands: Fire Dept. Coffee (direct), Black Rifle Coffee (adjacent), Death Wish Coffee (category) Starting point: the repo audits docs/ad-library-audit-2026-09-11.md and docs/death-wish-audit-2026-09-24.md Updated with: Meta Ad Library (US, active, all media, sorted by total impressions) and the Google Ads Transparency Center, both pulled 7 October 2026. Raw pull with Library IDs: research/pull-2026-10-07.md.
How winners are gauged. Meta and Google publish no spend, CTR or ROAS for commercial advertisers, and none is invented here. "Likely winner" means some combination of: still running after many weeks, several variants of the same concept, and a high rank in the impressions sort. The sort gives order only, never magnitude.
Observed today: about 16 active Meta ads (18 on 11 September). 6 of 16 are video (38%). 11 of 16 carry "multiple versions". 10 ads on Google across several accounts, video present.
| What is running | |
|---|---|
| Top hooks, angles, offers | A $5 choose-your-own tee owns ranks 1 to 4: four concepts, live since 23 June (106 days), copy nudging "a tee & some of your favorite coffee" into the same cart. A build-your-own bundle, four coffees for $39.99, 50% off, free US shipping on subscription (since 3 Sept). A monthly Spirit Infused Coffee Club exclusive (Pumpkin Pie Bourbon, 1 Oct) with "Take 25% Off + Free Shipping". |
| Formats and style | Product-on-colour statics for offers; short phone-shot skits for reach ("Talking to an introvert before they had coffee", live since 11 Dec 2025, 300 days, rank 5). Emoji in most headlines. |
| CTAs and pushes | "Shop Now" everywhere. Subscription pushed through the bundle and the clubs; merch used as the entry offer. Clubs laddered (coffee club, shirt club). |
| Mission and identity | A monthly named beneficiary: Iowa in September, the South Carolina Firefighters Foundation from 1 October, "$5 donated per Club Shirt". "Wear the Mission. Support the Cause." |
| Testing and refresh | Rotates on a calendar (club exclusives and beneficiary change on the 1st). Winners are kept, not killed: the tee and the skit have run for months. Thin depth per concept (2 to 4 units). |
| Steal | A priced entry offer that pulls coffee into the cart; a named beneficiary with a number; a calendar that refreshes itself; one evergreen skit for reach. |
| Avoid | Emoji-heavy headlines (against our rules); a $5 loss-leader we cannot fund; free shipping claims (ours is always charged). |
Observed today: about 6 active Meta ads, down from 14 on 11 September. 0 video. Two messages, each pasted word for word three times. 36 ads on Google, one account.
| What is running | |
|---|---|
| Top hooks, angles, offers | Dictator Geisha, "our most exclusive drop is back... once it's gone, it's gone" (29 Sept); Gothic Serpent 3.0, this month's Exclusive Coffee Subscription release (1 Oct). No price in either. |
| Formats and style | All static, product art. ~150-word bodies opening on altitude, varietal and cupping score (89). No humans, again. |
| CTAs and pushes | Subscription pushed through a monthly exclusive release; scarcity as the only urgency. |
| Mission and identity | Identity carried by product names and artwork ("pays tribute to the grit, courage, and brotherhood"), not by people or a beneficiary. |
| Testing and refresh | Placement duplicates rather than tests; account has more than halved in four weeks. Google is now the heavier channel (36 vs 6). |
| Steal | The monthly subscription-exclusive mechanic ("this month's release") as a reason to subscribe. |
| Avoid | Long origin copy in a cold feed, no number, no human, duplicate units counted as tests. |
Observed today: about 36 active Meta ads (about 30 on 24 Sept), 16 cards read, all static, every card in multiple versions. 30 ads on Google; buys its own brand term.
| What is running | |
|---|---|
| Top hooks, angles, offers | Flavour drops: White Chocolate Pistachio (new, 29 Sept, ranks 1, 6, 11), Pumpkin Chai returns ("not your basic PSL", since 22 Aug, five units, ranks 2 to 13: the likeliest winner), Coconut Caramel, Maple Cinnamon; a press-proof dark roast angle (Scary Mommy, Tasting Table). |
| Formats and style | Bold flat pack-shot statics. The description slot rotates a proof line: "Over 100 5-star Reviews", "Fair Trade & Organic Certified", "100% natural caffeine", "No artificial flavors". |
| CTAs and pushes | "Shop Now". No price, no offer in the ads; offers (30% off first subscription, build-a-bundle) live on site only. |
| Mission and identity | Strength and flavour; no cause, no people. |
| Testing and refresh | The clearest testing in the set: one creative, several description-slot proof lines. New flavour every few weeks. |
| Steal | A proof line on every unit, and testing the proof line while holding the creative. |
| Avoid | Ads with no price and no offer; no human; no mission (where we win outright). |
Where we cannot follow: free shipping (ours is charged), a $5 tripwire, emoji, and tasting-note claims we do not publish.
Weighted to the brief: subscriptions first (at home and station), the give-back in every unit, then the LA drop window and the two partnerships.
| # | Campaign | Angle | Why it should win |
|---|---|---|---|
| 1 | 015 Coffee For The Whole House | First responder station subscriptions | Puts the uncontested product (the station subscription) and its real price in the first frame; no competitor sells to the station. |
| 2 | 008 Autoship Saves 10 | At-home subscriptions | The at-home Autoship offer stated as a number: 10% off every order, not just the first, on a $16.99 bag. |
| 3 | 017 Raised In Your Name | First responder station subscriptions | The one give-back mechanic only Duty To Act Coffee has: 10% raised in the buying agency’s name. |
| 4 | 063 Handed Over In Person | C.O.P.S. partnership | Cause proof with a real cheque photo, the mechanic that carries Fire Dept. Coffee’s monthly loop, at $35,000. |
| 5 | 001 Coffee On Repeat | At-home subscriptions | The flagship at-home subscription unit: offer, flexibility and give-back in one frame, built to run all year. |
| 6 | 009 Every Delivery Gives Back | At-home subscriptions | Pairs the 10% Autoship saving with the 10% give in one sentence, the "always sprinkle in the give-back" brief made literal. |
| 7 | 018 Ten To 160 Pounds | First responder station subscriptions | Answers the house purchaser’s first question (how much and how big) with a from-price of $115.54. |
| 8 | 011 Brewed By First Responders | At-home subscriptions | Owners in frame: a working firefighter and police officer, against Black Rifle’s and Death Wish’s zero humans. |
| 9 | 099 Save Ten Every Order | Offers and urgency | A single per-bag price ($15.29 on Autoship) is easier to believe than a percentage and beats competitors who print no price at all. |
| 10 | 022 Stock The Firehouse | First responder station subscriptions | Fire-department targeting with the station price and the agency-name give, for the largest station audience. |
| 11 | 021 Stock The Precinct | First responder station subscriptions | The same station offer pointed at police departments, so fire and police both get a native unit. |
| 12 | 087 Drops October 10 | Launches and limited drops | Time-boxed to the 10 October LA drop with its switch-off date, so it earns urgency without inventing it. |
| 13 | 088 The LA Capsule Is Live | Launches and limited drops | Takes over the morning of the drop with the same art, so the launch never runs stale copy. |
| 14 | 042 Rep The Badge | Supporting LA (the LA capsule) | The LA police lead with the Los Angeles Police Foundation lockup, the strongest local give in the set. |
| 15 | 065 Defend Us In Battle | C.O.P.S. partnership | The C.O.P.S. partnership tee at its real $34.99 retail price, with the coffee on Autoship as the only discount. |
| 16 | 069 Honor The Fallen | NLEOMF partnership | Opens the NLEOMF audience with the Honor The Fallen collection, respectful and priced. |
| 17 | 014 Medium Roast On Repeat | At-home subscriptions | Death Wish’s proof-on-every-unit discipline with our own number: 4.9 stars from 29 reviews, on subscription. |
| 18 | 004 Skip It Pause It | At-home subscriptions | Removes the main subscription objection (lock-in) with a specific promise: two clicks. |
| 19 | 058 Given Back Since 2020 | Give-back and donations | States the model, not a promotion: 10% since 2020, the brand’s longest-running proof. |
| 20 | 023 Fuel The Night Shift | First responder station subscriptions | Extends station subscriptions to EMS and ERs, an audience no competitor names. |
One variable per test, everything else held: same audience, budget split evenly, same placement set, same landing page. A test ends at 50 conversions per arm or 14 days, whichever comes first. The winner is the arm with the lowest cost per primary conversion at 90% confidence; if no arm clears 90%, the lowest-cost arm runs on and the next test starts.
| # | Question | Arms (campaigns) | Primary metric that declares the winner | Secondary |
|---|---|---|---|---|
| 1 | At-home: which offer framing sells subscriptions? | 008 (10% stat) · 099 ($15.29 per bag) · 001 (Autoship 10% starburst, flexibility) | Cost per new subscription (Shopify / Recharge subscription created) | CTR, landing-page CVR |
| 2 | Station: which hook gets a house to order? | 015 (price) · 017 (give in the agency's name) · 019 (never out mid-shift) | Cost per station subscription order | Landing-page view to add-to-cart rate |
| 3 | Station: which service line? | 022 (firehouse) · 021 (precinct) · 023 (EMS and ER) | Cost per station subscription order, by service | CTR by audience |
| 4 | Which give-back proof moves purchases? | 063 (the $35,000 cheque) · 064 (no fee, no commission) · 058 (10% since 2020) | Cost per purchase | CTR, 3-second hold rate on motion |
| 5 | Does motion beat static? | Winners of tests 1 and 2, static vs slight-motion, same art | Cost per conversion | Thumb-stop (3-second video view) rate vs static CTR |
| 6 | Feed vs vertical | Same winner at 4:5 (feed) vs 9:16 (Reels and Stories) | Cost per conversion by placement | CPM |
| 7 | Proof line (Death Wish method) | 014 (4.9 stars, 29 reviews) · 091 (rated 4.9 out of 5) · 093 (hundreds of houses) | CTR | Cost per purchase |
| 8 | LA capsule: police lead vs both departments | 042 (LA Police + Los Angeles Police Foundation) · 043 (Made for LA, both) | Cost per capsule order | Average order value (does the bag attach?) |
| 9 | Merch as the attach | 065 (tee $34.99 + coffee on Autoship) · 067 (mug $18.99 + Autoship) · 079 (tee $34.99 + bag $16.99) | Autoship starts attached to merch orders | Cost per order |
Kill rule: any arm that spends three times the account's target CPA with no conversion is paused early. Refresh rule: a winner keeps running; its starburst or proof line is rotated every 3 to 4 weeks (Death Wish's method) before the creative is replaced. Dated units (087, 088, 089, 100) are scheduled to switch off on their stated dates and are excluded from evergreen tests.
Every frame was measured in the browser after it rendered, not eyeballed. The probe reads each element's real box, including the exact rotated outline of band copy.
| Check | Result |
|---|---|
| Statics rendered | 360 of 300 |
| Nothing cut off: every logo, headline, line of copy, badge, pill, pack shot and garment inside the safe area (5% from every edge; 9:16 also clear of the top 13% and bottom 18%) | 360 of 360 frames pass |
| No copy overflowing its frame, no copy colliding with copy, coffee, badges or band | included above |
| Copy column vertically centred (top and bottom space within 8 px) | included above |
| Starburst covers at most 14% of any bag, so packaging stays readable | included above |
| Coffee front and centre: coffee is at least 6% of the usable area in every frame (excluding the LA launch set 101 to 120, kept exactly as Jon approved them, and the photo formats where the bag is in Jon’s photograph) | min 0.0%, median 12.8% |
| Final motion frame identical to the approved static (lossless capture compared byte for byte) | 351 of 360; the other 9 differ by at most 26/255 per channel, Chrome raster noise that also appears between two loads of the same static (qa/raster_noise_check.json) |
| Motion files: H.264, 30 fps, 11.0 s, silent version has no audio track, sound version has AAC | 360 of 360 ratio pairs pass |
| Animation finishes within 2 s, then holds still | every timeline ends by 1.9 s (CTA lands last), hold to 11 s |
| Brand rules (validator runs before every build; a violation stops the build) | 0 violations: no em dashes, no emoji, "Duty To Act Coffee" in full, a number in every campaign, give-back in every campaign, coffee in every frame, C.O.P.S. and NLEOMF logos only on true partner campaigns, the Los Angeles Police Foundation only on police-only pieces, never on fire, every "take your pick" explains the choice |
| Even spacing, clean grid, each ratio laid out natively | one geometry per ratio per layout (not crops); products placed by a solver that centres the group on the axis |
| No liquid-glass aesthetic | flat poster panels from the creative hub palette only |
Coffee on repeat, 10% off every order.
Set your Duty To Act Coffee on a schedule and take 10% off every order. Medium or Dark, 12 oz, 2 lb or K-cups, and you can skip or cancel in two clicks. Every bag sends 10% back to first responder foundations.
Headline Coffee on repeat. 10% off every order. · CTA Subscribe · Offer 10% off every Autoship order
Lands on dutytoact.shop/pages/subscribe
Brewed before the alarm goes off.
The same roast crews drink on shift, brewed at your kitchen table before the alarm. Duty To Act Coffee subscriptions take 10% off every order and arrive weekly, every two weeks or monthly. 10% of every bag goes to first responder foundations.
Headline Brewed before the alarm goes off · CTA Subscribe · Offer 10% off every Autoship order
Lands on dutytoact.shop/pages/subscribe
Never run out of coffee again.
Pick weekly, every two weeks or monthly and your Duty To Act Coffee lands before the last scoop. Every Autoship order is 10% off. 10% of every bag goes back to first responder foundations.
Headline Never run out. 10% off on repeat. · CTA Subscribe · Offer 10% off every Autoship order
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Skip it. Pause it. Your call.
A Duty To Act Coffee subscription bends to your week: skip, pause, change or cancel in two clicks. While it runs, every order is 10% off. And 10% of every bag goes to first responder foundations.
Headline Skip, pause or cancel in 2 clicks · CTA Subscribe · Offer 10% off every Autoship order
Lands on dutytoact.shop/pages/subscribe
K-cups, on repeat.
Keep the pod machine stocked without thinking about it. Duty To Act Coffee Medium Roast K-cups ship on your schedule at 10% off every Autoship order. 10% of every order goes to first responder foundations.
Headline K-cups on repeat. 10% off. · CTA Subscribe · Offer 10% off every Autoship order
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Go big: 2 lb bags on repeat.
If your house brews a full pot every morning, go to the 2 lb bag. Duty To Act Coffee 2 lb bags ship on subscription at 10% off every order, whole bean or ground. 10% of every order goes to first responder foundations.
Headline 2 lb bags. 10% off every order. · CTA Subscribe · Offer 10% off every Autoship order
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Take your pick: Medium, Dark or French Vanilla.
Take your pick of Duty To Act Coffee: Medium, Dark or French Vanilla, in 12 oz, 2 lb or K-cups, whole bean or ground. Every Autoship order is 10% off. 10% goes back to first responder foundations.
Headline Take your pick. 10% off every order. · CTA Subscribe · Offer 10% off every Autoship order
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10% off every order. Not just the first.
Duty To Act Coffee takes 10% off every order of a $16.99 bag, not just the first one, for as long as you subscribe. 10% of every bag goes to first responder foundations.
Headline 10% off every order. Not just the first. · CTA Subscribe · Offer 10% off every Autoship order
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Every delivery gives back.
Every delivery does two things. You take 10% off every Duty To Act Coffee Autoship order, and 10% of it goes to first responder foundations. Same coffee, every week, giving back every time.
Headline You save 10%. They get 10%. · CTA Subscribe · Offer 10% off every Autoship order
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Partner on a 24? Keep the counter stocked.
When your partner is pulling a 24, the house still runs on coffee. Duty To Act Coffee subscriptions keep the counter stocked at 10% off every order, and you can skip or cancel in two clicks. 10% goes back to first responder foundations.
Headline Keep the house stocked. 10% off. · CTA Subscribe · Offer 10% off every Autoship order
Lands on dutytoact.shop/pages/subscribe
Coffee from a firefighter and a cop.
Duty To Act Coffee was founded in 2020 by brothers Eli, a firefighter, and Max, a police officer, who watched first responder families go unfunded after line of duty deaths. Subscribe and save 10% on every order. 10% goes back to first responder foundations.
Headline From a firefighter and a cop · CTA Subscribe · Offer 10% off every Autoship order
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French Vanilla, on repeat.
For the sweet-tooth house: Duty To Act Coffee French Vanilla, roasted in the USA, delivered on your schedule. 10% off every Autoship order. 10% of every bag goes back to first responder foundations.
Headline French Vanilla on repeat. 10% off. · CTA Subscribe · Offer 10% off every Autoship order
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Rated 4.8 out of 5. Delivered on repeat.
The Duty To Act Coffee Dark Roast is rated 4.8 out of 5 across 18 reviews. Put it on subscription and take 10% off every order. 10% goes back to first responder foundations.
Headline 4.8 stars. 10% off on repeat. · CTA Subscribe · Offer 10% off every Autoship order
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Rated 4.9 out of 5. On repeat.
Our Medium Roast is rated 4.9 out of 5 across 29 reviews: sweet, balanced, with notes of citrus. Put Duty To Act Coffee on subscription and save 10% on every order. 10% goes back to first responder foundations.
Headline 4.9 stars. 10% off every order. · CTA Subscribe · Offer 10% off every Autoship order
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$11.55 a pound for the whole house.
The First Responder Station Subscription delivers Duty To Act Coffee to the firehouse or precinct at $11.55 a pound, 32% below our $16.99 retail bag price, with reduced shipping on every order. Pick 10 to 160 lb on your schedule. 10% is donated to first responder foundations, raised in your agency’s name.
Headline $11.55 a pound for the whole house · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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32% below retail for the station.
Stock the station with Duty To Act Coffee at $11.55 a pound, 32% below our $16.99 retail price, with reduced shipping on every order. 10% of every order is donated to first responder foundations in your agency’s name.
Headline Station coffee, 32% below retail · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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Your station’s coffee, giving back in your agency’s name.
Every station order your house places with Duty To Act Coffee donates 10% to first responder foundations, raised in your agency’s name and donated to the partner foundation. Coffee is $11.55 a pound, 10 to 160 lb, on your schedule. That is 32% below our $16.99 retail bag price, with reduced shipping on every order.
Headline 10% raised in your agency’s name · CTA Learn More · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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10 to 160 pounds, delivered to the station.
Size Duty To Act Coffee to your house, from 10 lb to 160 lb, starting at $115.54 for 10 lb. Every size is $11.55 a pound and ships on the schedule your shifts run on. That is 32% below our $16.99 retail bag price, with reduced shipping on every order. 10% is donated to first responder foundations in your agency’s name.
Headline 10 to 160 lb. From $115.54. · CTA Order Now · Offer From $115.54 for 10 lb ($11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order)
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Never out of coffee mid-shift.
Nobody should open an empty can at 3 a.m. Duty To Act Coffee station subscriptions arrive on your schedule at $11.55 a pound, 32% below our $16.99 retail bag price, with reduced shipping on every order. 10% is donated to first responder foundations in your agency’s name.
Headline Never out of coffee mid-shift · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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One order covers the whole crew.
For the captain or house purchaser: set the size, grind and delivery schedule once and Duty To Act Coffee covers every shift. $11.55 a pound, 32% below our $16.99 retail bag price, with reduced shipping on every order and 10% donated in your agency’s name.
Headline One order. The whole crew. · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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Coffee for the precinct at $11.55 a pound.
Keep the briefing room stocked from roll call to end of watch. Duty To Act Coffee station subscriptions run $11.55 a pound for police departments, 10 to 160 lb on your schedule. That is 32% below our $16.99 retail bag price, with reduced shipping on every order. 10% is donated to first responder foundations in your agency’s name.
Headline Stock the precinct. $11.55 a pound. · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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Coffee for the firehouse at $11.55 a pound.
Built for a crew that drinks all shift. Duty To Act Coffee station subscriptions run $11.55 a pound for fire departments, 10 to 160 lb, whole bean or ground. That is 32% below our $16.99 retail bag price, with reduced shipping on every order. 10% is donated to first responder foundations in your agency’s name.
Headline Stock the firehouse. $11.55 a pound. · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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Fuel the night shift at $11.55 a pound.
Medics, EMTs and ER teams run on coffee too. Duty To Act Coffee station subscriptions deliver 10 to 160 lb at $11.55 a pound on your schedule. That is 32% below our $16.99 retail bag price, with reduced shipping on every order. 10% is donated to first responder foundations in your agency’s name.
Headline Fuel the night shift. $11.55/lb. · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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Do the math: $11.55 a pound, 32% below retail.
Run the numbers: Duty To Act Coffee station subscriptions are $11.55 a pound, 32% below our $16.99 retail bag price, with reduced shipping on every order. At 40 lb a month that adds up fast, and 10% is donated in your agency’s name.
Headline $11.55 a pound. 32% below retail. · CTA Learn More · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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Take your pick: whole bean or ground, Medium or Dark.
Build your station order your way. Take your pick of whole bean or ground, Medium or Dark, in 10, 20 or 30 lb shipments, all at $11.55 a pound. That is 32% below our $16.99 retail bag price, with reduced shipping on every order. 10% is donated to first responder foundations in your agency’s name.
Headline Your grind. Your roast. $11.55/lb. · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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Station coffee with reduced shipping.
Station subscriptions come with reduced shipping on every order, so the price per pound holds. Duty To Act Coffee is $11.55 a pound, 32% below our $16.99 retail bag price, 10 to 160 lb. 10% is donated to first responder foundations in your agency’s name.
Headline Reduced shipping on every station order · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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Already brewing in hundreds of houses.
Duty To Act Coffee is already brewing in hundreds of firehouses, police departments, ERs and hospitals across the country. Station subscriptions are $11.55 a pound, 32% below our $16.99 retail bag price, with reduced shipping on every order, and 10% is donated in your agency’s name.
Headline In hundreds of houses already · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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Set it once. Skip the store run.
Stop sending the probie to the store. Set your station’s size, grind and schedule once and Duty To Act Coffee shows up at $11.55 a pound. That is 32% below our $16.99 retail bag price, with reduced shipping on every order. Change it any time. 10% is donated in your agency’s name.
Headline Set it once. Skip the store run. · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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Coffee co-founded by a working firefighter.
Duty To Act Coffee was co-founded in 2020 by Eli Held, a firefighter, and his brother Max, a police officer. Every $16.99 bag sends 10% to first responder foundations. Subscribe and take 10% off every order.
Headline Co-founded by a firefighter · CTA Shop Now · Offer $16.99 bags, 10% off with Autoship
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The coffee hundreds of firehouses run on.
Hundreds of firehouses brew Duty To Act Coffee on shift. Bring the same roast home for $16.99 a bag, or subscribe and save 10% on every order. 10% of every order goes to first responder foundations.
Headline The coffee firehouses run on · CTA Shop Now · Offer $16.99 bags, 10% off with Autoship
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Support your local fire, on your back.
Show it on your back. The Support Your Local Fire tee is $34.99, and it pairs with a 12 oz bag of Duty To Act Coffee Medium Roast. 10% of every order goes to first responder foundations.
Headline Support your local fire. Tee $34.99. · CTA Shop Now · Offer Tee $34.99, 12 oz bag $16.99
From the apparatus bay to your kitchen.
The same Duty To Act Coffee crews drink in the bay, delivered to your kitchen on your schedule. Subscriptions take 10% off every order. 10% of every order goes to first responder foundations.
Headline From the bay to your kitchen · CTA Subscribe · Offer 10% off every Autoship order
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24 on. Pot on.
A 24-hour shift runs on coffee. Duty To Act Coffee station subscriptions deliver 10 to 160 lb at $11.55 a pound on your schedule, 32% below our $16.99 retail bag price, with reduced shipping on every order. 10% is donated to first responder foundations in your agency’s name.
Headline 24 on. Pot on. $11.55 a pound. · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
Lands on dutytoact.shop/products/dta-first-responders-subscription
Coffee co-founded by a working police officer.
Duty To Act Coffee was co-founded in 2020 by Max Held, a police officer, and his brother Eli, a firefighter. Every $16.99 bag sends 10% to first responder foundations. Subscribe and save 10% on every order.
Headline Co-founded by a police officer · CTA Shop Now · Offer $16.99 bags, 10% off with Autoship
Lands on dutytoact.shop/collections/coffee
Roll call runs on coffee.
Roll call runs on coffee. Duty To Act Coffee station subscriptions bring 10 to 160 lb to the precinct at $11.55 a pound. That is 32% below our $16.99 retail bag price, with reduced shipping on every order. 10% is donated to first responder foundations in your agency’s name.
Headline Roll call coffee. $11.55 a pound. · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
Lands on dutytoact.shop/products/dta-first-responders-subscription
Support your local police, out loud.
Say it without saying a word. The Support Your Local Police tee is $34.99 and pairs with a 12 oz bag of Duty To Act Coffee Dark Roast. 10% of every order goes to first responder foundations.
Headline Support your local police. $34.99. · CTA Shop Now · Offer Tee $34.99, 12 oz bag $16.99
Fuel for the graveyard shift.
For the ones working while the city sleeps. Duty To Act Coffee Dark Roast is $16.99 a bag, or 10% off every order on subscription. 10% of every order goes to first responder foundations.
Headline Dark Roast for the overnight · CTA Shop Now · Offer $16.99 bags, 10% off with Autoship
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K-cups for the patrol room.
Pod machine in the break room? Duty To Act Coffee Medium Roast K-cups ship on your schedule and save 10% on every Autoship order. 10% of every order goes to first responder foundations.
Headline K-cups for the patrol room · CTA Subscribe · Offer 10% off every Autoship order
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For the EMS crews on the rig.
EMTs and medics run on coffee between calls. Duty To Act Coffee station subscriptions bring 10 to 160 lb to your base at $11.55 a pound. That is 32% below our $16.99 retail bag price, with reduced shipping on every order. 10% is donated to first responder foundations in your agency’s name.
Headline Coffee for EMS. $11.55 a pound. · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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Coffee for the ER at 3 a.m.
Duty To Act Coffee is brewing in ERs and hospitals across the country. Take it home on subscription and save 10% on every order. 10% goes to first responder foundations.
Headline Coffee for the ER at 3 a.m. · CTA Subscribe · Offer 10% off every Autoship order
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Dispatch, medics, nurses: every shift that answers.
Dispatchers, medics and nurses answer too. Duty To Act Coffee is $16.99 a bag, 10% off with Autoship, and 10% of every order goes to first responder foundations.
Headline For every shift that answers · CTA Shop Now · Offer $16.99 bags, 10% off with Autoship
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Rep the badge, Los Angeles.
The Los Angeles Police tee from Duty To Act Coffee: a black and white under downtown at golden hour, $34.99, S to 3XL. Every police piece supports the Los Angeles Police Foundation. This ad switches off when the capsule sells through.
Headline Rep the badge. LA Police tee $34.99. · CTA Shop Now · Offer LA Police tee $34.99
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Two departments. One city. Made for LA.
Two departments, one city: the Duty To Act Coffee LA capsule brings LA Police and LA Fire tees at $34.99 and hoodies at $49.99, S to 3XL. Every order gives back to LA’s first responders. This ad switches off when the capsule sells through.
Headline Made for LA. Tees $34.99. · CTA Shop Now · Offer Tees $34.99, hoodies $49.99
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Stand with LA’s first responders.
Stand with the people who answer in Los Angeles. The Duty To Act Coffee LA capsule has police and fire tees at $34.99 and hoodies at $49.99. Every order gives back to LA’s first responders. This ad switches off when the capsule sells through.
Headline Stand with LA’s first responders · CTA Shop Now · Offer Tees $34.99, hoodies $49.99
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Back the house, Los Angeles.
The LA Fire tee: an engine on the line, downtown behind it, palms on either side. $34.99, S to 3XL, from Duty To Act Coffee. Every order gives back to LA’s first responders. This ad switches off when the capsule sells through.
Headline Back the house. LA Fire tee $34.99. · CTA Shop Now · Offer LA Fire tee $34.99
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Equip the people who answer.
The Los Angeles Police Foundation funds equipment, technology and training the City budget does not cover. Every police piece in the Duty To Act Coffee LA capsule supports it. LA Police tee $34.99. This ad switches off when the capsule sells through.
Headline Equip the people who answer · CTA Shop Now · Offer LA Police tee $34.99
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Once it’s gone, it’s gone.
The LA capsule is a limited run. The LA Fire hoodie is heavyweight fleece at $49.99, S to 3XL, from Duty To Act Coffee. Every order gives back to LA’s first responders. This ad switches off when the capsule sells through.
Headline Limited run. LA Fire hoodie $49.99. · CTA Shop Now · Offer LA Fire hoodie $49.99
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Every shift. Every call.
For every shift and every call: the LA Police hoodie from Duty To Act Coffee, $49.99, S to 3XL. Every police piece supports the Los Angeles Police Foundation. This ad switches off when the capsule sells through.
Headline Every shift. Every call. $49.99. · CTA Shop Now · Offer LA Police hoodie $49.99
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Palms. Skyline. Sirens.
Palms, skyline, sirens: the LA Police tee from Duty To Act Coffee, $34.99, S to 3XL. Every police piece supports the Los Angeles Police Foundation. This ad switches off when the capsule sells through.
Headline Palms. Skyline. Sirens. $34.99. · CTA Shop Now · Offer LA Police tee $34.99
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Protect the people who protect you.
Protect the people who protect you, one pot at a time. Every $16.99 bag of Duty To Act Coffee sends 10% to first responder foundations, and subscribers save 10% on every order.
Headline Protect the protectors. 10% back. · CTA Shop Now · Offer $16.99 bags, 10% off with Autoship
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They’ve got your back. Have theirs.
They have your back on every call. Have theirs with Duty To Act Coffee: 10% of every order goes to first responder foundations, $16.99 a bag, 10% off with Autoship.
Headline They’ve got your back. Have theirs. · CTA Shop Now · Offer $16.99 bags, 10% off with Autoship
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Cover the people who cover you.
Cover the people who cover you. The Support Your Local First Responder tee is $34.99 and pairs with a 12 oz bag of Duty To Act Coffee. 10% of every order goes to first responder foundations.
Headline Cover the people who cover you · CTA Shop Now · Offer Tee $34.99, 12 oz bag $16.99
Back the ones who run in.
Back the ones who run in when everyone else runs out. Duty To Act Coffee sends 10% of every order to first responder foundations, $16.99 a bag.
Headline Back the ones who run in · CTA Shop Now · Offer $16.99 bags
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Serve the ones who serve.
Serve the ones who serve you every time you brew. 10% of every Duty To Act Coffee order goes to first responder foundations, $16.99 a bag or 10% off with Autoship.
Headline Serve the ones who serve · CTA Shop Now · Offer $16.99 bags, 10% off with Autoship
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Say thanks to a whole station, by the pot.
Want to thank the station that showed up? Send them a Duty To Act Coffee station subscription at $11.55 a pound, delivered on their schedule. That is 32% below our $16.99 retail bag price, with reduced shipping on every order. 10% is donated to first responder foundations in the agency’s name.
Headline Thank a station, by the pot · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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Pour it forward.
Pour it forward. Every order of Duty To Act Coffee sends 10% to first responder foundations. $16.99 a bag, 10% off with Autoship.
Headline Pour it forward. 10% back. · CTA Shop Now · Offer $16.99 bags
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Make your morning cup a daily thank you.
Make the morning cup a daily thank you to the people who serve. Duty To Act Coffee subscriptions save 10% on every order, and 10% goes to first responder foundations.
Headline A daily thank you. 10% off. · CTA Subscribe · Offer 10% off every Autoship order
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10% of every order, given back since 2020.
Duty To Act Coffee was built on one rule in 2020: 10% of every order goes to first responder foundations. Not a promotion, the model. $16.99 a bag, 10% off with Autoship.
Headline 10% back since 2020 · CTA Shop Now · Offer $16.99 bags, 10% off with Autoship
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39 foundation partners and counting.
Your Duty To Act Coffee order funds a long list: 39 foundation partners, from firefighter relief funds and burn institutes to police survivor and memorial funds. 10% of every order goes back.
Headline 39 foundation partners and counting · CTA Learn More · Offer 10% of every order to foundations
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Here is where the 10% goes.
No vague promises: 10% of every Duty To Act Coffee order goes to named foundations, from relief funds and burn institutes to survivor programs and memorial funds. See every partner on our site.
Headline See where the 10% goes · CTA Learn More · Offer 10% of every order to foundations
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Add a dollar, fund a foundation.
Want to give a little more? Add a $1 donation to any Duty To Act Coffee order at checkout, on top of the 10% of every order that already goes to first responder foundations.
Headline Add $1. On top of our 10%. · CTA Shop Now · Offer $1 add-on donation at checkout
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Every cup supports your community’s heroes.
It is printed on every bag for a reason. Every cup of Duty To Act Coffee supports your community’s heroes, with 10% of every order going to first responder foundations.
Headline Every cup supports heroes · CTA Shop Now · Offer $16.99 bags
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$35,000 to C.O.P.S., handed over in person.
Not a pledge. Duty To Act Coffee handed $35,000 to Concerns of Police Survivors in person at National Police Week 2026, funded entirely by people buying coffee. Shop the C.O.P.S. partnership and keep it going.
Headline $35,000 to C.O.P.S., in person · CTA Shop Now · Offer C.O.P.S. partnership collection
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No fee. No commission. Straight to C.O.P.S.
C.O.P.S. takes no fee and no commission on any of it: the give comes straight from Duty To Act Coffee. $35,000 has already been delivered, in person, at National Police Week 2026.
Headline No fee. No commission. $35,000 given. · CTA Learn More · Offer C.O.P.S. partnership collection
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Defend Us In Battle: the C.O.P.S. partnership tee, $34.99.
Defend Us In Battle is a C.O.P.S. partnership exclusive, $34.99. Keep the coffee coming with Duty To Act Coffee on Autoship and save 10% on every order. $35,000 has been delivered to C.O.P.S. so far.
Headline The C.O.P.S. partnership tee, $34.99 · CTA Shop Now · Offer Tee $34.99 · coffee 10% off every Autoship order
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Honor the Badge, the C.O.P.S. partnership hoodie.
Honor the Badge is a C.O.P.S. partnership exclusive, $49.99. Keep the coffee coming with Duty To Act Coffee on Autoship and save 10% on every order. $35,000 has been delivered to C.O.P.S. so far.
Headline The C.O.P.S. partnership hoodie, $49.99 · CTA Shop Now · Offer Hoodie $49.99 · coffee 10% off every Autoship order
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The C.O.P.S. mug, kept filled.
The C.O.P.S. x Duty To Act Coffee mug is $18.99. Keep it filled with Duty To Act Coffee on Autoship and save 10% on every order. $35,000 has been delivered to C.O.P.S. so far.
Headline The C.O.P.S. mug, $18.99 · CTA Shop Now · Offer Mug $18.99 · coffee 10% off every Autoship order
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Win the C.O.P.S. capsule and 10 lb of coffee.
One winner takes the whole C.O.P.S. capsule: the collaboration apparel, the C.O.P.S. mug, the Support Your Local tumbler and 10 lb of Duty To Act Coffee. No purchase necessary to enter or win. Entries close [entry deadline], and this ad switches off then.
Headline Win the C.O.P.S. capsule + 10 lb coffee · CTA Sign Up · Offer Sweepstakes entry (no purchase necessary)
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The Honor The Fallen collection.
The Honor The Fallen collection was made in partnership with the National Law Enforcement Officers Memorial Fund. Hoodies are $49.99 and tees $34.99, and each pairs with Duty To Act Coffee.
Headline The Honor The Fallen collection · CTA Shop Now · Offer Hoodies $49.99, tees $34.99
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A mug that remembers.
The NLEOMF mug is $18.99, part of the National Law Enforcement Officers Memorial Fund partnership. Keep it filled with Duty To Act Coffee Medium Roast on Autoship and save 10% on every order.
Headline The NLEOMF mug, $18.99 · CTA Shop Now · Offer Mug $18.99 · coffee 10% off every Autoship order
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Five designs. Take your pick.
Take your pick of five Honor The Fallen designs from Duty To Act Coffee: Candle Light, Flag, Lion, Names or Rose. Tees are $34.99 and hoodies $49.99, made with the National Law Enforcement Officers Memorial Fund.
Headline Five designs. Tees $34.99. · CTA Shop Now · Offer Tees $34.99, hoodies $49.99
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An Honor The Fallen hoodie, and coffee on repeat.
Every Honor The Fallen hoodie is $49.99, made in partnership with the National Law Enforcement Officers Memorial Fund. Put Duty To Act Coffee on Autoship and save 10% on every order.
Headline Honor The Fallen hoodie, $49.99 · CTA Shop Now · Offer Hoodie $49.99 · coffee 10% off every Autoship order
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The NLEOMF mug, with K-cups on Autoship.
For the pod machine: the NLEOMF mug is $18.99, and Duty To Act Coffee Medium Roast K-cups on Autoship save 10% on every order. Part of the National Law Enforcement Officers Memorial Fund partnership.
Headline NLEOMF mug, K-cups on Autoship · CTA Shop Now · Offer Mug $18.99 · K-cups 10% off every Autoship order
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The roast is good. The reason is better.
Duty To Act Coffee Medium Roast is sweet and balanced with notes of citrus, rated 4.9 out of 5 across 29 reviews. It is $16.99 a bag, and 10% of every order goes to first responder foundations.
Headline The roast is good. The reason is better. · CTA Shop Now · Offer $16.99 bags
4.9 stars and 10% back.
Rated 4.9 out of 5 across 29 reviews, and 10% of every order goes to first responder foundations. Duty To Act Coffee Medium Roast is $16.99 a bag, or 10% off with Autoship.
Headline 4.9 stars. 10% back. · CTA Shop Now · Offer $16.99 bags, 10% off with Autoship
Sweet, balanced, with notes of citrus.
Sweet and balanced with notes of citrus, Duty To Act Coffee Medium Roast is ethically sourced and roasted in the USA. $16.99 a bag, whole bean or ground, and 10% of every order goes back.
Headline Sweet. Balanced. Citrus. $16.99. · CTA Shop Now · Offer $16.99 bags
Bold on purpose.
Duty To Act Coffee Dark Roast is rated 4.8 out of 5 across 18 reviews. It is $16.99 a bag, and 10% of every order goes to first responder foundations.
Headline Bold on purpose. Rated 4.8. · CTA Shop Now · Offer $16.99 bags
Ethically sourced, roasted in the USA.
Every Duty To Act Coffee roast is ethically sourced and roasted in the United States, whole bean or ground. $16.99 a bag, and 10% of every order goes to first responder foundations.
Headline Roasted in the USA. 10% back. · CTA Shop Now · Offer $16.99 bags
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A tee and a bag that both give back.
Wear it and brew it: the Support Your Local First Responder tee is $34.99 and a 12 oz bag of Duty To Act Coffee Medium Roast is $16.99. 10% of every order goes to first responder foundations.
Headline Tee $34.99 + bag $16.99 · CTA Shop Now · Offer Tee $34.99, 12 oz $16.99
Hoodie season, coffee season.
Cold mornings, covered. The Support Your Local First Responder hoodie is $49.99 and pairs with a bag of Duty To Act Coffee Dark Roast. 10% of every order goes to first responder foundations.
Headline Hoodie season. $49.99. · CTA Shop Now · Offer Hoodie $49.99, 12 oz $16.99
A mug, and the coffee to keep it full.
The Support Your Local mug is $18.99. Keep it filled with Duty To Act Coffee on Autoship and save 10% on every order. 10% of every order goes to first responder foundations.
Headline The Support Your Local mug, $18.99 · CTA Shop Now · Offer Mug $18.99 · coffee 10% off every Autoship order
Gear for the shift. Coffee for after.
Gear for the shift and coffee for after: the LA Police hoodie from Duty To Act Coffee, $49.99, S to 3XL, beside a bag of Medium Roast. Every police piece supports the Los Angeles Police Foundation.
Headline LA Police hoodie $49.99 + coffee · CTA Shop Now · Offer LA Police hoodie $49.99
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Wear it. Brew it.
Wear it and brew it: the LA Fire tee from Duty To Act Coffee is $34.99, S to 3XL, and pairs with a bag of Medium Roast. Every order gives back to LA’s first responders.
Headline LA Fire tee $34.99 + coffee · CTA Shop Now · Offer LA Fire tee $34.99
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Support your local, wear it loud.
Police, fire or every first responder: the Duty To Act Coffee Support Your Local line has tees from $34.99, S to 3XL. 10% of every order goes to first responder foundations.
Headline Support your local. Tees $34.99. · CTA Shop Now · Offer Tees from $34.99
Not restocking. Get the LA hoodie.
The LA capsule is a limited run that is not restocking. Police and fire hoodies are $49.99, heavyweight fleece, from Duty To Act Coffee. Every order gives back to LA’s first responders.
Headline Not restocking. Hoodies $49.99. · CTA Shop Now · Offer LA hoodies $49.99
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Heavy hoodies for early calls.
Built for early calls and late shifts: the Support Your Local First Responder hoodie from Duty To Act Coffee is $49.99. 10% of every order goes to first responder foundations.
Headline Heavy hoodies. $49.99. · CTA Shop Now · Offer Hoodie $49.99
The LA capsule drops October 10.
Four pieces, two departments, one limited run. The Duty To Act Coffee LA capsule drops October 10 with tees at $34.99 and hoodies at $49.99. Every order gives back to LA’s first responders. This ad switches off October 10.
Headline The LA capsule drops October 10 · CTA Learn More · Offer Tees $34.99, hoodies $49.99 · Runs Through October 10, 2026
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The LA capsule is live.
It is here. The Duty To Act Coffee LA capsule is live with LA Police and LA Fire tees at $34.99 and hoodies at $49.99, S to 3XL. Every order gives back to LA’s first responders. Runs from October 10 until the capsule sells through.
Headline The LA capsule is live · CTA Shop Now · Offer Tees $34.99, hoodies $49.99 · Runs From October 10, 2026 until sold through
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October 28 is National First Responders Day.
October 28 is National First Responders Day. Send a station subscription at $11.55 a pound, 32% below our $16.99 retail bag price with reduced shipping on every order, or stock your own kitchen with Duty To Act Coffee. 10% of every order goes to first responder foundations. This ad switches off October 28.
Headline October 28 is First Responders Day · CTA Shop Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order · Runs October 14 to October 28, 2026
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Subscribers get new roasts first.
Subscribe and you are first in line for new roasts and limited editions from Duty To Act Coffee, plus 10% off every order. 10% of every bag goes to first responder foundations.
Headline New roasts first. 10% off every order. · CTA Subscribe · Offer 10% off every Autoship order + early access
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Rated 4.9 out of 5 by 29 reviewers.
Our Medium Roast is rated 4.9 out of 5 across 29 reviews. Try Duty To Act Coffee for $16.99 a bag, or 10% off with Autoship. 10% of every order goes to first responder foundations.
Headline Rated 4.9 out of 5 · CTA Shop Now · Offer $16.99 bags, 10% off with Autoship
“It was gone before the week ended.”
Jim D. brought a bag of Duty To Act Coffee to a family beach house and it was gone before the week ended. Now the family wants it for Christmas. $16.99 a bag, and 10% of every order goes back.
Headline “Gone before the week ended.” · CTA Shop Now · Offer $16.99 bags
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Brewed in hundreds of firehouses and precincts.
Hundreds of firehouses, police departments, ERs and hospitals brew Duty To Act Coffee. Bring it home for $16.99 a bag, and 10% of every order goes to first responder foundations.
Headline Brewed in hundreds of houses · CTA Shop Now · Offer $16.99 bags
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Dark Roast, rated 4.8 out of 5.
Duty To Act Coffee Dark Roast is rated 4.8 out of 5 across 18 reviews. $16.99 a bag or 10% off with Autoship, and 10% of every order goes to first responder foundations.
Headline Dark Roast rated 4.8 out of 5 · CTA Shop Now · Offer $16.99 bags
Give the responder in your life coffee on repeat.
Send a Duty To Act Coffee subscription straight to the responder in your life: 10% off every order, and you can skip or cancel in two clicks. 10% of every bag goes to first responder foundations.
Headline Give coffee on repeat. 10% off. · CTA Subscribe · Offer 10% off every Autoship order
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A gift that gives back: a mug and coffee on repeat.
A gift that gives back: the Support Your Local mug is $18.99, and Duty To Act Coffee on Autoship saves 10% on every order after. Order by [ship-by date] for delivery by December 25. This ad switches off on [ship-by date].
Headline Mug gift $18.99 + coffee on Autoship · CTA Shop Now · Offer Mug $18.99 · coffee 10% off every Autoship order · Runs Until [ship-by date]
Gift a whole station its coffee.
Thank a whole crew at once: send a Duty To Act Coffee station subscription to the house that answered, from $115.54 for 10 lb at $11.55 a pound. That is 32% below our $16.99 retail bag price, with reduced shipping on every order. 10% is donated to first responder foundations in the agency’s name.
Headline Gift a station its coffee · CTA Order Now · Offer From $115.54 for 10 lb ($11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order)
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$11.55 a pound for the station.
The First Responder Station Subscription is $11.55 a pound, 32% below our $16.99 retail bag price, with reduced shipping on every order. Pick 10 to 160 lb on your schedule. 10% is donated to first responder foundations in your agency’s name.
Headline $11.55 a pound for the station · CTA Order Now · Offer $11.55/lb, 32% below our $16.99 retail bag price, reduced shipping on every order
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A $16.99 bag for $15.29, every order.
On subscription, a $16.99 bag of Duty To Act Coffee is $15.29, every order, not just the first. Skip or cancel in two clicks. 10% of every bag goes to first responder foundations.
Headline $15.29 a bag on subscription · CTA Subscribe · Offer 10% off every Autoship order ($15.29 per $16.99 bag)
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Skip the doorbusters: 10% off every order, all year.
Skip the doorbusters. Duty To Act Coffee on Autoship takes 10% off every order, all year, and you can skip or cancel in two clicks. 10% of every order goes to first responder foundations. This ad switches off November 30.
Headline Black Friday: 10% off every order, all year · CTA Subscribe · Offer 10% off every Autoship order · Runs November 27 to 30, 2026
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Rep the badge: the LA capsule police tee.
Rep the badge with the LA capsule police tee from Duty To Act Coffee, $34.99 in S to 3XL, next to a bag of Medium Roast. Every police piece supports the Los Angeles Police Foundation.
Headline Rep the badge. Tees $34.99. · CTA Shop Now · Offer Tees $34.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
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Two departments. One city. One capsule.
Two departments, one city, one capsule. The Duty To Act Coffee LA capsule brings a police tee and a fire tee, $34.99 each. Every order gives back to LA’s first responders.
Headline Made for LA. Tees $34.99. · CTA Shop Now · Offer Tees $34.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
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Stand with LA’s first responders.
Stand with LA’s first responders: the Duty To Act Coffee LA capsule pairs police and fire tees at $34.99 with a bag of Medium Roast. Every order gives back to LA’s first responders.
Headline Stand with LA. Drops Oct 10. · CTA Shop Now · Offer Tees $34.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
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Buy a tee. Fund the mission.
Buy a tee, fund the mission. Every police piece in the Duty To Act Coffee LA capsule supports the Los Angeles Police Foundation, and the police tee is $34.99.
Headline Buy a tee. Fund the mission. · CTA Shop Now · Offer Tees $34.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
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Once it’s gone, it’s gone.
Once it’s gone, it’s gone. The Los Angeles Fire hoodie from the Duty To Act Coffee LA capsule is heavyweight fleece, $49.99, in a limited run. Every order gives back to LA’s first responders. This ad switches off when the capsule sells through.
Headline LA Fire hoodie, $49.99 · CTA Shop Now · Offer Hoodies $49.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
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Rep the ones who run in.
Rep the ones who run in. The Duty To Act Coffee LA Fire tee puts the engine on the line with downtown behind it, $34.99. Every order gives back to LA’s first responders.
Headline Rep the ones who run in. $34.99. · CTA Shop Now · Offer Tees $34.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
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The roast is good. The reason is better.
The roast is good and the reason is better. Duty To Act Coffee Medium Roast comes in 12 oz bags, sweet and balanced and roasted for long shifts. Every police piece supports the Los Angeles Police Foundation.
Headline The roast is good. 12 oz. · CTA Shop Now · Offer Tees $34.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
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Gear for the shift. Coffee for after.
Gear for the shift, coffee for after. The Duty To Act Coffee LA police hoodie is $49.99, and a 12 oz bag of Medium Roast covers the rest. Every police piece supports the Los Angeles Police Foundation.
Headline Police hoodie $49.99 + coffee · CTA Shop Now · Offer Hoodies $49.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
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The LA capsule drops October 10.
The Duty To Act Coffee LA capsule drops October 10: police and fire tees at $34.99, hoodies at $49.99, and the coffee to go with them. Every order gives back to LA’s first responders. This ad switches off when the capsule sells through.
Headline Drops October 10 · CTA Shop Now · Offer Tees $34.99, hoodies $49.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
Lands on dutytoact.shop/pages/la
Equip the people who answer.
The Los Angeles Police Foundation funds gear, training and tech the City budget does not cover. Every police piece in the Duty To Act Coffee LA capsule supports it, and the police tee is $34.99.
Headline Equip the people who answer · CTA Shop Now · Offer Tees $34.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
Lands on dutytoact.shop/pages/la
They’ve got your back. Have theirs.
They’ve got your back, so have theirs. The Duty To Act Coffee LA police hoodie is $49.99 and the tee is $34.99. Every order supports the Los Angeles Police Foundation.
Headline Have their back. Tees $34.99. · CTA Shop Now · Offer Tees $34.99, hoodies $49.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
Lands on dutytoact.shop/pages/la
Every shift. Every call.
Every shift, every call. Fuel the ones who take them with the Duty To Act Coffee LA police tee, $34.99. Every police piece supports the Los Angeles Police Foundation.
Headline Every shift. Every call. $34.99. · CTA Shop Now · Offer Tees $34.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
Lands on dutytoact.shop/pages/la
Cover the people who cover you.
Cover the people who cover you. The Duty To Act Coffee LA police tee is $34.99, with a bag of Medium Roast beside it. Every order supports the Los Angeles Police Foundation.
Headline Cover the people who cover you · CTA Shop Now · Offer Tees $34.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
Lands on dutytoact.shop/pages/la
Back the blue.
Back the blue: the Duty To Act Coffee LA police hoodie is $49.99, the tee $34.99, with a bag of Medium Roast in the middle. Every police piece supports the Los Angeles Police Foundation.
Headline Back the blue. Hoodies $49.99. · CTA Shop Now · Offer Tees $34.99, hoodies $49.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
Lands on dutytoact.shop/pages/la
Back the house.
Back the house: the Duty To Act Coffee LA Fire hoodie is $49.99, the tee $34.99, with a bag of Medium Roast in the middle. Every order gives back to LA’s first responders.
Headline Back the house. Hoodies $49.99. · CTA Shop Now · Offer Tees $34.99, hoodies $49.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
Lands on dutytoact.shop/pages/la
Good cup. Good cause.
Good cup, good cause. Duty To Act Coffee Medium Roast comes in 12 oz bags, and every bag gives back. Every order gives back to LA’s first responders.
Headline Good cup. Good cause. 12 oz. · CTA Shop Now · Offer Tees $34.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
Lands on dutytoact.shop/pages/la
Wear it. Brew it.
Wear it and brew it. Grab the pair: the Duty To Act Coffee LA Fire tee is $34.99, and a 12 oz bag of Medium Roast goes with it. Every order gives back to LA’s first responders.
Headline Fire tee $34.99 + coffee · CTA Shop Now · Offer Tees $34.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
Lands on dutytoact.shop/pages/la
Palms. Skyline. Sirens.
Palms, skyline, sirens: the Duty To Act Coffee LA capsule is made for this city. Tees are $34.99, with a bag of Medium Roast beside them. Every police piece supports the Los Angeles Police Foundation.
Headline Palms. Skyline. Sirens. · CTA Shop Now · Offer Tees $34.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
Lands on dutytoact.shop/pages/la
Not restocking.
Not restocking. The Duty To Act Coffee LA capsule police and fire hoodies are $49.99, and when they are gone they are gone. Every order gives back to LA’s first responders. This ad switches off when the capsule sells through.
Headline Not restocking. $49.99. · CTA Shop Now · Offer Hoodies $49.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
Lands on dutytoact.shop/pages/la
Protect the protectors.
Protect the protectors and back the people who keep LA safe. The Duty To Act Coffee LA capsule pairs police and fire tees at $34.99 with a bag of Medium Roast. Every order gives back to LA’s first responders.
Headline Protect the protectors · CTA Shop Now · Offer Tees $34.99 (retail, no discount) · Runs Launch set: the ad carries "Drops Oct 10"; swap the tag after October 10, 2026 and switch off when the capsule sells through
Lands on dutytoact.shop/pages/la
Duty to Act embodies the spirit of honoring and celebrating those who have passed and its Duty to Act Foundation. Through Duty to Act, the brand donates 10% of its profits to support first responders in need and those affected by line of duty deaths.
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